Sara Lucía Dangón-Novoa*
In the past few years, the rush for human
rights-friendly and environment-friendly businesses has increased
significantly. Several tragedies and breakthroughs have risen global awareness
regarding the need of responsible businesses. The tragedy of Rana Plaza, the scandals
involving Apple and Nike, the alleged findings behind chocolate supply chains, and the uncovered
relationship between tuna fishing and dolphin killing are some of these
high-profile cases.
Either rooted in sincere awareness or in mere
marketing strategies, firms are more prone to abide by non-binding standards or
binding regulations regarding human rights (“HH.RR.”) and environment
protection – and more interested in publicly showing said abidance (Nadvi, at
325-26). Likewise, empowered consumers are daily demanding and decisively
seeking for a deeper commitment of enterprises with these core values (Hofmann,
Schleper, and Blome, at 116).
In this scenario, certification standards have been useful
communication tools between both producers and consumers. On the one hand,
conformity assessment procedures serve as a mechanism for businesses to
publicly communicate their commitment to consumers and to firms located in
their supply chains. On the other hand, the demand for standard-compliance
serves as a mechanism for consumers to voice their concerns. This soaring trend
has been accompanied by the development of Due Diligence, Responsible Business Conduct, and Business and HH.RR. disciplines.
These standards and procedures have not only focused
on the individual operations of firms. Certifications and related procedures
with a particular focus on standards for complex supply chains have gained
special attention. The latter, in the context of a globalized economy characterized
by a growing reliance on global value chains and an unwavering fight for efficiency-seeking
foreign direct investment.
The shift towards a rising demand for these certification
standards and procedures has proven valuable for the enhanced protection of
HH.RR. and the environment. Nonetheless, the demand for higher
business-commitment through the use of certification standards and related
procedures may have fallen short in responding to its unintended negative
effects. Most notably, it may have faltered in promoting the integration of
small-scale producers into global value chains, which is crucial for the promotion
of local development.
Gold mining is, probably, the best case to study the
intended positive and unintended negative effects resulting from the demand for
higher business-commitment via certification standards and related procedures (Young,
at 1440). Arguably, these may be acting as significant market access barriers to
artisanal and small-scale miners (“ASM”). In particular, the high
thresholds imposed by existing certification standards and procedures -such as
the Conflict-Free Gold Standard- may exclude ASM
from legal global value chains and, by means of restricting ASM market access,
may affect local development (Barney, at 341-59; Baller, at 7).
Responding to the call of the World Bank
Group and of the World Trade Organization for more study on the impact of
standards for poor producers, I have the aim of inviting further debate and
study on global governance through certification standards, gold supply chains,
and -hopefully- on the role of trade in the creation of local development and
extreme poverty alleviation. Questions such as who is in a position to observe
said standards and who is capable of successfully using related conformity
assessment procedures shall guide future discussion.
* International Legal Affairs Officer at the
International Legal Affairs Bureau of the Colombian Ministry of Trade, Industry,
and Tourism (“OALI” per its acronym in Spanish language). Before joining
the OALI, she was a junior associate at Posse Herrera & Ruiz and held the
post of researcher at Universidad de los Andes’ School of Law. She has a Cum
Laude master’s degree in international law (LLM) from Universidad de los Andes,
Colombia, and holds a juris doctor (JD) from the same institution. She
is currently pursuing a certificate of advanced studies (CAS) in international
law and economics from the World Trade Institute, Switzerland.
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